Avery vs 3M Car Wrap：Which One Should You Choose?

September 4, 2025 XIEBINRONG

When it comes to color modification and protecting the car paint, Avery vs 3M car wrap is the most frequently mentioned comparison issue by car owners and modification shops. Many people will ask: "I want to apply the film, but I don't know whether to choose Avery or 3M, what are the differences between them?" Both are top global car film brands with rich product lines and wide application ranges, and thus are often compared.

This blog will provide you with an in-depth analysis of the key differences between Avery and 3M. Through a comprehensive comparison from aspects such as cost, construction experience, durability, visual effect, and after-sales support, it helps car owners and modification shops make more informed decisions based on their needs and budgets.

Brand Background

3M

3M is a well-established industrial giant in the United States, with a history of over 100 years. Its business covers a complete product line including car films, paint protection films, window films, etc. In the field of car films, 3M is renowned for its durability, technological innovation and reliable installation experience, and is the preferred choice for many professional installation shops and car owners.

Avery Dennison

Avery is also from the United States and is a globally renowned packaging and materials technology company. Its vehicle film product line places greater emphasis on color expression and creative design, with representative products including Wrap Film Series 900 and Supreme Wrapping Film. These series are highly favored by the modification community for their color saturation, texture, and creative applications.

Avery and 3M are not a matter of "who is better", but rather a difference in brand focus. 3M emphasizes technology and durability, while Avery focuses more on color and personalized expression.

Ease of Installation

Avery's membrane material is relatively softer and has better extensibility. This makes it easier for beginners or DIY users to get started during the construction process. Its unique Easy Apply RS™ technology, combined with air vent release and repositioning technology, can effectively reduce the formation of bubbles and also enables the membrane material to be adjusted repeatedly during the fitting process.

The membrane material of 3M is, in contrast, more rigid and requires more professional techniques and construction experience for installation. However, it is equipped with Controltac™ + Comply™ technology, which enables precise positioning and provides a more durable fit after application. It performs better for long-term use and complex curved surface construction.

Avery: It is more suitable for do-it-yourself enthusiasts or small modification shops, and the operation is simpler.
3M: It is more suitable for professional construction teams and car owners who are seeking long-term stable performance.

Color & Finish Options

Avery's Supreme Wrapping Film series offers over 100 colors and effects. Particularly in the Satin, Matte and ColorFlow (Chameleon Effect) series, it performs exceptionally well, meeting the creative and personalized needs of car owners. It is often chosen in the modification community to create unique and avant-garde visual effects.

The 2080 series of 3M also covers a variety of surface textures, including Gloss, Matte, Satin, Brushed, Carbon Fiber, etc. Compared with Avery, 3M places greater emphasis on classic colors and high durability, making it suitable for car owners who want to maintain a stable appearance while pursuing long-term stable performance.

Avery: Suitable for users who pursue creative, unique effects and personalized expressions.
3M: Suitable for car owners who value classic colors, stability and durability.

Durability & Warranty

The car films of 3M are renowned for their weather resistance and UV protection. The official warranty usually lasts for 7 years (for vertical surfaces) and 5 years (for horizontal surfaces). In outdoor high-intensity environments, their stability performance is even better, making them particularly suitable for areas exposed to intense sunlight or with complex climates.

The official warranty period of Avery is 5 to 7 years, depending on the series and the usage environment. Based on user feedback, in high-temperature or strong-light environments, the lifespan of some Gloss series is slightly shorter than that of 3M. However, under normal usage conditions, the overall performance remains at a high-end level.

In terms of durability, 3M has the edge and is more suitable for vehicles that will be exposed to the elements for a long time. While Avery may lag slightly in terms of lifespan, it still has unique advantages in terms of the variety of colors and textures.

Price Comparison

The price of Avery is generally more competitive. Compared to 3M, it is often more affordable among products of the same category, making it suitable for car owners or modification shops with limited budgets who still desire high-quality car films.

The pricing of 3M is usually slightly higher than that of Avery. However, many users consider this price difference to be "worth it" because 3M has certain advantages in terms of "durability, UV resistance and long-term stability".

If your budget is limited and you want to strike a balance between cost-effectiveness and diverse colors → Choose Avery.
If you value long-term durability and brand reputation more → Choose 3M for a more reliable option.

Use Cases

Avery Dennison

It is more suitable for car owners who enjoy experimenting with different colors and styles. Its rich color options and special texture series can meet individualized needs.
It is very suitable for modification enthusiasts or users who like to frequently change the body style. Because the film material is soft and the installation is relatively easy, frequent replacements will not increase costs excessively.

More suitable for car owners who use their vehicles on a daily basis. Its durability and UV resistance ensure "one-time installation, worry-free for many years".
Suitable for vehicle fleets of enterprises or those exposed to long-term outdoor conditions, such as taxis, logistics vehicles and business cars. 3M's weather resistance and durability can reduce long-term maintenance costs.

Summary: Avery: Emphasizes creativity and flexibility; 3M: Highlights durability and stability.

Avery vs 3M Quick Comparison Table

Feature	Avery Dennison	3M
Ease of Installation	Easier to apply, DIY-friendly	Requires professional installation, precise fit
Color & Finish Options	More creative colors & unique finishes	Classic, stable, highly weather-resistant
Durability	5–7 years	6–8 years
Pricing	More affordable	Slightly higher
Warranty	5–7 years	Up to 7 years
Best For	Car enthusiasts, DIY users	Professional shops, long-term car owners

Veintone Expert Insights

In Veintone, we have installed the car films of two major brands, Avery and 3M, for hundreds of vehicles. Based on our practical experience, we have found that:

In the short-term style modification scenarios (such as show cars, color-changing trial rides, personalized displays), Avery is more favored by car owners. It offers a wider range of color and texture options, is flexible in construction, and is convenient for future replacements.
In long-distance driving or vehicles in outdoor environments (such as SUVs, business vehicles, fleets), 3M performs more stably. Its weather resistance and UV resistance capabilities enable it to maintain a longer lifespan in extreme conditions.

Veintone offers the complete range of car films from Avery and 3M. And based on the budget, purpose and characteristics of the vehicle, they will provide neutral and professional advice, rather than simply promoting a particular brand.

Summary: Whether you prioritize a creative style or long-term stability, Veintone can tailor a suitable solution for you.

FAQ

1. Which brand is easier to dismantle?

Both Avery and 3M's car films are designed to be removable without leaving any residue. However, in a high-temperature environment, 3M performs better and has a lower risk of leaving residue.

2. Will the color fade?

Both brands may experience fading, and this mainly depends on daily maintenance and usage environment. Generally speaking, 3M has a greater advantage in UV resistance and weather resistance, and has a longer lifespan under strong sunlight exposure.

3. Which Enterprise Fleet Should Be Chosen?

It is recommended to choose 3M. It has better durability and stability, which can reduce the maintenance and replacement costs over the long term and is more beneficial for fleet operations.

4. Is a luxury car more suitable for Avery or 3M?

Car owners of luxury vehicles often prefer to choose Avery's special colors to showcase their individuality and uniqueness. However, if the goal is to preserve the original paint while also considering texture and durability, then 3M would be a more reliable choice. Avery excels in creativity and style expression, while 3M stands out in durability and long-term value.

Avery vs 3M Car Wrap: Get the Perfect Wrap Solution with Veintone

In the comparison between Avery vs 3M, there is no definite winner. The key lies in the needs and priorities of the vehicle owner:

If you place greater emphasis on unique style and budget flexibility → Avery is a more suitable choice.
If you are looking for durability and weather resistance → 3M is a more worthwhile investment.

In Veintone, we offer professional installation services from both Avery and 3M. Whether you prefer a customized look or long-term car paint protection, we can recommend the best solution for you.

👉 Contact us immediately to obtain tailor-made personalized advice!

🌐 Website: https://veintonefilm.com/

E-mail ：veintonefilm@gmail.com